The SmartMarket Brief from the National Association of Home Builders (NAHB) looks at the green features and practices builders are using, their perception of the costs and benefits of building green, as well as what to expect in future construction.

Key points:

  • 79% of homeowners are focusing on energy efficiency
  • 56% of homeowners are using techniques to improve indoor environmental quality (indoor air quality or IAQ)
  • 38% of homeowners are using more water conserving techniques than 2 years ago
  • 34% of homeowners are focusing on materials & resource conservation