Property Marketing Plan

Campaign Goals

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit
or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses. Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

Schedule a Tour

Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”

Ask a Question

Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

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Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

	Number of Listing Ads View
	Number of Landing Page Views
	Number of Listing Inquiries
	Number of Showings

Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

Professional Photography

Full Property Tour Video

Highlight-Feature Social Posts

Marketing Narratives Written for Landing Pages, MLS & Syndication

Featured Property Landing Page

Facebook Creative (Copy, Design & Video)

Instagram Creative (Copy, Design & Video)

YouTube Creative (Copy & Video)

Mobile-friendly Creative

Distribution

Your home may be marketed on the following platforms:

Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Want to List Your House Now?

Ariel Baverman is an Atlanta native and 4th generation Realtor serving buyers and sellers (from your first house to your empty nest) in Fulton, Cobb, Dekalb, Cherokee and South Forsyth Counties. A big fan of checklists, she can help you tackle the huge project into manageable steps. She is a lifetime member of the Top Producer’s Club, consistently in the top 10% of ARA members.